Innovation and the future

Hyundai’s goal has always been a better world for all. Thanks to our constant efforts, we have become a leader in the development of new technologies. Where others talk about alternative fuels, we are already producing hydrogen cars on large scale. Where others are timidly turning to the sky, we are already working on air aviation mobility. Where others are standing in one place, we are already moving. A better world is our commitment, which we take seriously.

For us it is not enough to spend time, but to spend it well.

The future for Hyundai is today.

The future is today.
We are ready.


In line with Hyundai’s “Sensuous Sportiness” design philosophy, the new concept embodies a beautiful silhouette accentuated by graceful curves flowing over broad rear flanks that provide excellent aerodynamics. The boat-tail line is complemented by pixel lamp taillights. ‘Prophecy’ does not follow trends. It accentuates timeless beauty that will stand the test of time. The name “Prophecy” reflects the concept’s purpose, defining the direction of future Hyundai designs, while establishing itself as a design icon for Hyundai’s EV lineup. The visionary concept  is expanding on the era-defining example set by last year’s “45” concept EV with its clean lines and minimalistic structures. The application of Hyundai’s Sensuous Sportiness design philosophy is evident in the voluptuous side section which is cut by a clean and simple One Curve streamline. This underlines the timelessness of its design. Furthermore, the design provides excellent aerodynamics, a characteristic indispensable to EVs. The propeller shapes embedded in the vehicle’s wheel compel air to be drawn in and flow down the side of the body like water over a stone. The rear spoiler complements this effect by harnessing downforce that aids vehicle stability. The transparent acrylic material provides a clear view of the functional components inside. This intentional design feature is calling attention to the functional beauty of the components. Prophecy’s identity as an EV extends to the underbodywhere wide air intake takes fresh air to cool the batteries more effectively. The interior of “Prophecy” is not a conventional automotive interior but a lifestyle space of refinement and comfort which provides customers with a warm welcome. “Prophecy” also utilises autonomous driving technology. Instead of a steering wheel, joysticks provide a completely new driving experience. Design changes that have been enabled by the use of joysticks offer more visual freedom to passengers. In a comfortably  position, all that the passengers see the horizontal pillar-to-pillar display and are are able to enjoy content shown on the display. The name “Prophecy” reflects the concept’s purpose, as it signifies a bright future for both Hyundai’s designs as well as innovative mobility solutions for the EV customers of tomorrow.

Vision T

Vision T Hybrid Plug-in SUV Concept is an innovative, eco-focused, compact SUV design with functional dynamism as a core concept vision. The Vision T is the seventh in a series of Hyundai Design Center concepts expressing Hyundai’s evolving Sensuous Sportiness global design language.
We pursue innovative solutions in design and add emotional value to our product experience through sensuous sportiness design language.
The SUV concept is powered by a plug-in hybrid powertrain indicating its eco-lifestyle focus and inherent balance with the environment in which it is driven. Guided by Hyundai’s Sensuous Sportiness design principle, Vision T design themes revolve around the concept of Dynamism and as such, the Vision T Concept aspires to be on the cutting edge of the most dynamic SUV designs. It is a vision of the new urban adventurer SUV design direction.
Two derivative sub-themes of the dynamism fundamental design concept are Parametric Fantasy and Transcendent Connectivity. Charisma is added with the evolution of a Hidden Signature Lamp derived from the Le Fil Rouge and Grandeur Face Lift. When the powertrain is started, the dark-chrome matte hue of the integrated hidden signature headlamp system features a half-mirror system that has a chromium appearance, which transforms into functional lighting on demand. Hyundai designers elevated the appeal of luminous parametric design through hidden DRLs, while the hidden signature lamp represents the next generation of this Hyundai design innovation.
The Vision T charging port is located on the passenger side rear quarter panel and features a sliding cover. When charging, “Blue Drive” is illuminated, indicating the system is actively charging. The battery state of charge is also visually indicated externally in a metered, circular light cluster, creating a complete circle appearance when fully charged.


BLUEDRIVE is the philosophy of Hyundai Motor
We want to free people from environmental responsibilities and stress about fuel efficiency. We hope to pass on a beautiful environment for the next generation to breathe in pure air and enjoy driving cars without having to worry about fuel efficiency and pollution. To enrich people’s lives.

2020.22.2 PROJECT

The Hyundai Motor Group plans to establish a full lineup of green models ranging from compact cars to SUVs by 2020. The green automobile market is expected to expand from 2 million units in 2014 to 6.4 million units by 2020. Hyundai Motor is investing in green car technologies in order to become a leader in this emerging market.
Creating a full line-up of eco-friendly vehicles by 2020
Innovating a full range of Hyundai’s 22 eco-friendly vehicles
The world’s 2nd global automotive leader in eco-friendly vehicles

4-type of Hyundai motor’s green technology vehicles

Cars that do not require any fossil fuel to operate and emit zero CO2 are the ultimate goal of Hyundai Motor’s ‘Blue Drive’ strategy. More specifically, the ‘Blue Drive’ strategy aims to improve the functionality of automobiles such as performance safety, and convenience while reducing pollution and fuel consumption. Hyundai Motor has introduced a number of green technologies and developed green cars with the guidance of the ‘Blue Drive’ strategy. Hyundai Motor’s green models include a Hybrid Electric Vehicle (HEV), a Plug-in Hybrid Electric Vehicle (PHEV) which can be charged using grid electricity, a zero emissions battery Electric Vehicle (EV) and a Fuel Cell Electric Vehicle (FCEV) which is regarded as the ultimate green car.

Advent of smart cars

The age of smart cars is approaching fast as automobiles are increasingly making full use of electronic technology developments. There are already cars out there which can drive themselves, automatically adjust speed and maneuver into the hard shoulder in emergency situations.

Smart Traffic Jam Assist

In stop-and-go traffic, Traffic Jam Assist monitors the road ahead with steering assist control and automatically maintains a safe distance behind the car in front, accelerating and decelerating as traffic allows at a steady speed.

Night View

The advanced feature of the real-time camera display provides the driver with optimized road visibility and enhanced safety for nighttime driving conditions.

Highway Driving Assist

Designed to enhance the driving support system, Highway Driving Assist System integrates longitudinal and lateral control for the speed range under 150kph and assists driver steering while keeping the vehicle at a safe distance with Advanced Smart Cruise Control (ASCC) for a more efficient and safer driving on a highway.

Driver State Monitoring

Driver State Monitoring system monitors any signs of driver’s drowsiness, fatigue or distraction to effectively protect the driver from dangerous situations by triggering an alarm at an appropriate time.

Remote Parking Assist System

Without driver in the vehicle, parallel and diagonal parking can be completed with a single smart key.
With automated steering, braking and changing direction aid system, the vehicle finishes parking itself while driver pushing single smart key button.

Smart Blind Spot Detection

Warns the driver and actively control the vehicle when the possibility of lateral collision accident is higher than threshold.

Augmented Reality

New integration of a real camera footage enables 3D Navigation for a better driving experience.

Motion Recognition

Hyundai’s latest three-dimensional hand gesture recognition gives the driver greater control of multiple features.
Developed from the first Haptic Steering Wheel Switch in 2012, the driver can take greater control of multiple features at the same time with the latest three-dimensional hand gesture recognition.


Creating something that goes beyond performance, design, service and price to deliver unprecedented levels of satisfaction is the goal of Hyundai Motor’s ‘Modern Premium’.

HTRAC – Electronic all-wheel drive system

HTRAC is an electronic all-wheel drive system that makes it possible to allocate freely the distribution of traction between the front and rear wheels of the vehicle depending on driving conditions. It provides dynamism and stability to enhance the pleasure of driving or to help maneuver out of difficult road conditions.

Noise, Vibration, Harshness (NVH)

Noise, Vibration, Harshness (NVH) measures range from the complete blockage of noise to the creation of new sounds that enhance driving pleasure. Moreover, it minimizes the penetration of engine noise and noise from the road by installing a bulkhead in the engine compartment and using effective soundproofing materials.

Active Noise Control (ANC)

Active noise control (ANC) technology analyzes the noise level, frequency and phase noise with the noise detection sensor installed in the vehicle and emits another sound wave in antiphase through the noise cancellation speaker for an effective noise reduction.

Active Sound Design (ASD)

Active sound design (ASD) effectively reproduces the engine sound by utilizing the built-in sound controller and provides a various selection of sound levels based on standard, sporty or slient driving modes to best suit the driver’s preference.


The engine is the heart of a car and having a great engine is essential for making a great car

Better performance, higher efficiency and cleaner emissions

It has been just over two decades since Hyundai Motor introduced its first in-house developed engine, and already it is a leading engine maker. Hyundai Motor has been focusing its R&D effort on creating engines which can achieve high efficiency during everyday use.

Since good performance characteristics are still important, Hyundai Motor is trying to strike the perfect balance between power and efficiency with special consideration to the environment. We are committed to working towards better performance, higher efficiency and cleaner emissions.


We all have a vision for a better tomorrow. Ours is to make the world a better place because of you. NEXO produces zero emissions, purifying the air instead of polluting it. This leaves us all free to focus on chasing her better tomorrow, and live without limits.
We believe that hydrogen energy is the key to building a more sustainable future and for all of us

Water is the only emission.

NEXO’s hydrogen fuel cell engine generates electricity by mixing oxygen with compressed hydrogen to create a flow of electrons.
It’s intelligent, efficient, and only emits pure, clean water.



Urban Air Mobility

Here we stand in 2020, a year represented in sci-fi movies with flying cars and floating touchscreens. But as eager as we are to catch up with the movies, we at Hyundai keep our mission of Progress for Humanity front and center

We have a proven track record in providing high-performing, reliable cars to our customers. But people expect more, and Hyundai has evolved into a Smart Mobility Solution Provider.

While we could have focused on simply utilizing the best technology to build prototypes for the flashiest car yet, we knew it was most important to focus on the future of humanity. We set up an advisory group made of leaders in engineering, architecture, urban design, political science and psychology. And we asked them simply: what are the most important functions of a human-focused city?And the answer is: to care, to enable, to vitalize. Our task is to enable this in area of mobility.

UAM – Urban Air Mobility

It’s time to utilize urban air space to connect communities like never before. And we have partnered with Uber Elevate to bring you on-demand urban air mobility – all in safe, quiet, affordable and passenger-centered vehicles. Truly rising to the occasion. UAM reduces travel time, liberates us from grid-lock and makes flight an option for everyone.


Hyundai looks forward but never forgets the past. We learn from our history, we value our heritage. The 45 pays homage to our heritage.

We challenge status quo

When Hyundai introduced its new model Pony in 1974 it stood up to the bustling order that many thought was the only way forward. And nothing has changed about this till nowadays. We challenge status quo today just as we did it back then.

Hyundai 45

The diamond-shaped silhouette set at 45-degrees was formed for aerodynamics. The new icon features a dynamic fastback profile, long wheel-base, short overhangs, and big wheels. Pure mass, sharp lines.Together, it creates an engaging tension and a character that is purely sensual. As a progressive EV, the technologies can be seen visibly in 45’s design, as shown in new technologies such as Camera Mirror System (CMS) was designed as a feature that matches the side character of the 45 and is placed at a position that allows for most efficiency or full cover type wheel with multi-spoke uniformly spaced and architectural patterns which eliminate resistance of air.
Concept 45 continuous in spirit of Sensual Sportiness introduced by Le Fil Rouge concept. ‘Sensuous Sportiness’ is the evolving direction of Hyundai design. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness is the determination to implement those values through innovative mobility solutions. Our mission is to discover the perfect harmony between emotion and function. Design adds emotional value to products through customer experience-oriented design, helping Hyundai to become a beloved brand from customers.

Le Fil Rouge

The Le Fil Rouge concept winds up like a red thread and shows that Hyundai never forgets its past, accepts it and learns from it. The DNA of the Le Fil Rouge concept comes from the 1974 Hyundai Coupe Concept and builds on a long history of creating cars with a distinctive and sporty character. Le Fil Rouge brings the latest manufacturer’s approach called “Sensual Sportiness”. It is based on four basic pillars: Proportion, Architecture, Style and Technology.


Le Fil Rouge fully respects the rules of golden ratio. Inspired by natural laws, this mathematical rule allows creators to create a car with a strong charisma.


Le Fil Rouge is built in a new style of “Light Architecture” in an effort to incorporate this new style into the heritage of the brand. The result is a dynamic look. The interior of the vehicle creates a sense of peace and safety.


No matter how different, Le Fil Rouge must still be perfectly identifiable as a Hyundai car among hundreds of other cars. This is why this concept clearly shows the unifying elements with other Hyundai cars, such as the typical cascade mask.


The basic designer’s principle has been and always is to allow perfectly smooth operation of all technologies. That is why we find technologies inspired by the aviation industry in this car, state-of-the-art technologies, but also wooden materials for perfect comfort of the crew.