BLUEDRIVE is the philosophy of Hyundai Motor
We want to free people from environmental responsibilities and stress about fuel efficiency. We hope to pass on a beautiful environment for the next generation to breathe in pure air and enjoy driving cars without having to worry about fuel efficiency and pollution. To enrich people’s lives.
The Hyundai Motor Group plans to establish a full lineup of green models ranging from compact cars to SUVs by 2020. The green automobile market is expected to expand from 2 million units in 2014 to 6.4 million units by 2020. Hyundai Motor is investing in green car technologies in order to become a leader in this emerging market.
Creating a full line-up of eco-friendly vehicles by 2020
Innovating a full range of Hyundai’s 22 eco-friendly vehicles
The world’s 2nd global automotive leader in eco-friendly vehicles
Cars that do not require any fossil fuel to operate and emit zero CO2 are the ultimate goal of Hyundai Motor’s ‘Blue Drive’ strategy. More specifically, the ‘Blue Drive’ strategy aims to improve the functionality of automobiles such as performance safety, and convenience while reducing pollution and fuel consumption. Hyundai Motor has introduced a number of green technologies and developed green cars with the guidance of the ‘Blue Drive’ strategy. Hyundai Motor’s green models include a Hybrid Electric Vehicle (HEV), a Plug-in Hybrid Electric Vehicle (PHEV) which can be charged using grid electricity, a zero emissions battery Electric Vehicle (EV) and a Fuel Cell Electric Vehicle (FCEV) which is regarded as the ultimate green car.
The age of smart cars is approaching fast as automobiles are increasingly making full use of electronic technology developments. There are already cars out there which can drive themselves, automatically adjust speed and maneuver into the hard shoulder in emergency situations.
In stop-and-go traffic, Traffic Jam Assist monitors the road ahead with steering assist control and automatically maintains a safe distance behind the car in front, accelerating and decelerating as traffic allows at a steady speed.
The advanced feature of the real-time camera display provides the driver with optimized road visibility and enhanced safety for nighttime driving conditions.
Designed to enhance the driving support system, Highway Driving Assist System integrates longitudinal and lateral control for the speed range under 150kph and assists driver steering while keeping the vehicle at a safe distance with Advanced Smart Cruise Control (ASCC) for a more efficient and safer driving on a highway.
Driver State Monitoring system monitors any signs of driver’s drowsiness, fatigue or distraction to effectively protect the driver from dangerous situations by triggering an alarm at an appropriate time.
Without driver in the vehicle, parallel and diagonal parking can be completed with a single smart key.
With automated steering, braking and changing direction aid system, the vehicle finishes parking itself while driver pushing single smart key button.
Warns the driver and actively control the vehicle when the possibility of lateral collision accident is higher than threshold.
New integration of a real camera footage enables 3D Navigation for a better driving experience.
Hyundai’s latest three-dimensional hand gesture recognition gives the driver greater control of multiple features.
Developed from the first Haptic Steering Wheel Switch in 2012, the driver can take greater control of multiple features at the same time with the latest three-dimensional hand gesture recognition.
Creating something that goes beyond performance, design, service and price to deliver unprecedented levels of satisfaction is the goal of Hyundai Motor’s ‘Modern Premium’.
HTRAC is an electronic all-wheel drive system that makes it possible to allocate freely the distribution of traction between the front and rear wheels of the vehicle depending on driving conditions. It provides dynamism and stability to enhance the pleasure of driving or to help maneuver out of difficult road conditions.
Noise, Vibration, Harshness (NVH) measures range from the complete blockage of noise to the creation of new sounds that enhance driving pleasure. Moreover, it minimizes the penetration of engine noise and noise from the road by installing a bulkhead in the engine compartment and using effective soundproofing materials.
Active noise control (ANC) technology analyzes the noise level, frequency and phase noise with the noise detection sensor installed in the vehicle and emits another sound wave in antiphase through the noise cancellation speaker for an effective noise reduction.
Active sound design (ASD) effectively reproduces the engine sound by utilizing the built-in sound controller and provides a various selection of sound levels based on standard, sporty or slient driving modes to best suit the driver’s preference.
It has been just over two decades since Hyundai Motor introduced its first in-house developed engine, and already it is a leading engine maker. Hyundai Motor has been focusing its R&D effort on creating engines which can achieve high efficiency during everyday use.
Since good performance characteristics are still important, Hyundai Motor is trying to strike the perfect balance between power and efficiency with special consideration to the environment. We are committed to working towards better performance, higher efficiency and cleaner emissions.
We all have a vision for a better tomorrow. Ours is to make the world a better place because of you. NEXO produces zero emissions, purifying the air instead of polluting it. This leaves us all free to focus on chasing her better tomorrow, and live without limits.
We believe that hydrogen energy is the key to building a more sustainable future and for all of us
NEXO’s hydrogen fuel cell engine generates electricity by mixing oxygen with compressed hydrogen to create a flow of electrons.
It’s intelligent, efficient, and only emits pure, clean water.
Here we stand in 2020, a year represented in sci-fi movies with flying cars and floating touchscreens. But as eager as we are to catch up with the movies, we at Hyundai keep our mission of Progress for Humanity front and center
We have a proven track record in providing high-performing, reliable cars to our customers. But people expect more, and Hyundai has evolved into a Smart Mobility Solution Provider.
While we could have focused on simply utilizing the best technology to build prototypes for the flashiest car yet, we knew it was most important to focus on the future of humanity. We set up an advisory group made of leaders in engineering, architecture, urban design, political science and psychology. And we asked them simply: what are the most important functions of a human-focused city?And the answer is: to care, to enable, to vitalize. Our task is to enable this in area of mobility.
It’s time to utilize urban air space to connect communities like never before. And we have partnered with Uber Elevate to bring you on-demand urban air mobility – all in safe, quiet, affordable and passenger-centered vehicles. Truly rising to the occasion. UAM reduces travel time, liberates us from grid-lock and makes flight an option for everyone.
Hyundai looks forward but never forgets the past. We learn from our history, we value our heritage. The 45 pays homage to our heritage.
When Hyundai introduced its new model Pony in 1974 it stood up to the bustling order that many thought was the only way forward. And nothing has changed about this till nowadays. We challenge status quo today just as we did it back then.
The diamond-shaped silhouette set at 45-degrees was formed for aerodynamics. The new icon features a dynamic fastback profile, long wheel-base, short overhangs, and big wheels. Pure mass, sharp lines.Together, it creates an engaging tension and a character that is purely sensual. As a progressive EV, the technologies can be seen visibly in 45’s design, as shown in new technologies such as Camera Mirror System (CMS) was designed as a feature that matches the side character of the 45 and is placed at a position that allows for most efficiency or full cover type wheel with multi-spoke uniformly spaced and architectural patterns which eliminate resistance of air.
Concept 45 continuous in spirit of Sensual Sportiness introduced by Le Fil Rouge concept. ‘Sensuous Sportiness’ is the evolving direction of Hyundai design. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness is the determination to implement those values through innovative mobility solutions. Our mission is to discover the perfect harmony between emotion and function. Design adds emotional value to products through customer experience-oriented design, helping Hyundai to become a beloved brand from customers.
The Le Fil Rouge concept winds up like a red thread and shows that Hyundai never forgets its past, accepts it and learns from it. The DNA of the Le Fil Rouge concept comes from the 1974 Hyundai Coupe Concept and builds on a long history of creating cars with a distinctive and sporty character. Le Fil Rouge brings the latest manufacturer’s approach called “Sensual Sportiness”. It is based on four basic pillars: Proportion, Architecture, Style and Technology.
Le Fil Rouge fully respects the rules of golden ratio. Inspired by natural laws, this mathematical rule allows creators to create a car with a strong charisma.
Le Fil Rouge is built in a new style of “Light Architecture” in an effort to incorporate this new style into the heritage of the brand. The result is a dynamic look. The interior of the vehicle creates a sense of peace and safety.
No matter how different, Le Fil Rouge must still be perfectly identifiable as a Hyundai car among hundreds of other cars. This is why this concept clearly shows the unifying elements with other Hyundai cars, such as the typical cascade mask.
The basic designer’s principle has been and always is to allow perfectly smooth operation of all technologies. That is why we find technologies inspired by the aviation industry in this car, state-of-the-art technologies, but also wooden materials for perfect comfort of the crew.